LinkedIn: AI is Forcing Rapid Shifts in Workforce Skills Prerequisites
16 November

Enterprise Tomorrow asked LinkedIn's Head of Talent Solutions for Singapore & Malaysia, Ms Elsie Ng, about how AI is redefining talent prerequisites. Her responses are below:
Enterprise Tomorrow (ET): What are the three most significant HR trends that businesses should take note and prepare for to maintain their relevance?
Elsie Ng (EN): I would highlight the following key trends:
- Singapore’s talent landscape is changing fast. By 2030, nearly 70% of the skills needed for any given job here will be different, thanks to the rise of AI and digital transformation. That means employers and employees alike need to be ready to adapt. That’s why a skills-first approach to hiring is more important than ever. When companies focus on what candidates can do—not just their credentials — they dramatically widen the talent pool. In Singapore, skills-first hiring increases candidate matches by 4x. With tools like LinkedIn’s Hiring Assistant (LIHA), recruiters can access candidates who have the right skills—even if they wouldn’t typically show up in traditional searches.
- At the same time, businesses are also investing in their people. 70% of HR leaders are prioritising upskilling, focusing on building critical capabilities from within — especially in AI, soft skills, and green skills. That’s a clear sign organisations are helping employees grow from within, which is key to building a resilient workforce. It’s incredibly heartening to see this shift toward continuous learning and adaptability, especially in today’s fast-changing world of work. Starting 1 October, LinkedIn will launch Career Hub — a personalised career development platform that helps employees discover new career paths, build in-demand skills, and connect with opportunities.
- And finally, the type of skills we hire and upskill for are crucial. Singapore has seen a 212% surge in members adding AI literacy skills to their profiles, highlighting the accelerating demand for future-ready capabilities. And while AI adoption is a big driver, companies that balance technology with human skills—like communication, leadership, and adaptability—are best placed to accelerate performance and sustain growth. HR leaders, especially HR business partners, play a pivotal role in guiding organisations through transformation and making change management a core competency.
ET: Employee burnout is indeed a challenge, especially in Singapore, how can AI aid to alleviate this?
EN: Burnout is real, especially in fast-paced places like Singapore. I think AI can really help here — not by replacing people, but by giving us back time to focus on what matters. Whether it’s automating admin tasks or helping us surface insights faster, AI can take some of the load off so we’re not constantly firefighting.
What’s exciting is how AI is also pushing us to sharpen our human skills: communication, empathy, and adaptability. We’re seeing more people upskill in these skills than ever before, and that’s a good thing. With AI, we now have the opportunity to make work more human-centric.
Because as AI becomes part of our everyday work, it’s the human touch that will make the biggest difference.

Elsie Ng, LinkedIn Head of Talent Solutions, Singapore & Malaysia
ET: Based on your work with the Josh Bersin Academy, what are the most effective strategies for reskilling and fostering continuous learning in the AI era?
EN: Reskilling in the AI era starts with creating a culture of learning. That means making learning visible, accessible, and valued across the organisation. One simple way to start is by having leaders share their own learning wins—when people see that growth is celebrated, they’re more likely to lean in.
We also need to make learning feasible. Carving out time for employee workshops or team learning sessions helps people grow together. And for busy teams, bite-sized learning—short videos, quick reads, micro-courses—can make a big difference.
It’s also important to reward learning. Whether it’s a shoutout, a badge, or a new opportunity, recognising those who invest in themselves helps reinforce the value of growth.
And finally, let people learn on the job. Cross-functional projects are a great way to stretch skills, build confidence, and pick up new capabilities while contributing meaningfully. We also know that learners are more engaged when they can foresee a positive outcome from learning. For example, Career Path on Career Hub guides learners on potential career pathways and surfaces relevant learning plans.
ET: Can you give 5 best practices for organisations to follow on utilising AI to achieve meaningful transformation in the organisation that can have an impact on organisations’ P&L – something that also demonstrates the criticality/strategic importance of HR?
EN: When we talk about driving a positive impact on the P&L, it really comes down to two things: growing revenue or reducing cost.
And this is where HR plays a critical role. The strategic importance of HR starts with its ability to hire, develop, and retain top talent—quickly and effectively. It’s about finding people who can perform, adapt, and grow with the business. In today’s fast-changing environment, the best talent isn’t just skilled, they’re agile. They can be redeployed across roles and projects to meet evolving business needs. That kind of flexibility and responsiveness is what drives real business value. And this is exactly where HR can strategically leverage AI—not just to streamline processes, but to enable meaningful transformation across the organisation.
Here are five best practices that successful organisations are leaning into:
- Start with a people strategy before deploying technology. AI should serve your workforce and business goals. When HR leads with clarity on what people need, tech becomes an enabler.
- Be open about AI experimentation. Give teams the space to experiment and learn without fear, and will reduce any anxiety around adoption.
- Create space for gradual integration. Confidence with AI grows over time. Whether it’s through workshops, guided enablement, or peer learning, giving teams time to build comfort is key to long-term success.
- Adopt a skills-first talent strategy powered by AI. Tools like LinkedIn’s Hiring Assistant are helping HR leaders look beyond job titles to find candidates with the right skills. This expands access to diverse talent pools, improves hiring quality, and frees recruiters to focus on building genuine relationships.
- Champion HR as a strategic driver. HR is at the center of AI transformation, from shaping talent strategy, organisational design, enabling cross-functional collaboration, or driving upskilling. When HR teams are empowered, organisations are better positioned to unlock real business value.
ET: What steps is LinkedIn taking to ensure that the use of member data for AI training will safeguard users’ interests/sensitive info relating to them?
EN: We believe that our members should have choice over their data, which is why we are making available an opt out setting for training AI models used for content generation in the countries where we do this. We’ve always used some form of automation in LinkedIn products, and we’ve always been clear that users have the choice about how their data is used. The reality of where we're at today is a lot of people are looking for help to get that first draft of that resume, to help write the summary on their LinkedIn profile, to help craft messages to recruiters to get that next career opportunity. At the end of the day, people want that edge in their careers and what our gen-AI services do is help give them that assist.
ET: In what ways do you see AI changing the traditional job search and recruitment process?
EN: We’ve built features to help members more easily identify trusted opportunities—like verification badges on job postings and recruiter profiles that confirm details such as company affiliation or verified identity. We also offer filters for verified jobs and optional safety tools, including message warnings and scam detection, to help reduce risk across the platform. Read more about verification here. Other tools to help members protect and stay in control of their accounts include two-factor authentication, and privacy settings..





